TEXAS CHILDREN'S HOSPITAL:

PROMISE CAMPAIGN

An Important Promise

TEXAS CHILDREN'S HOSPITAL:

PROMISE CAMPAIGN

An Important Promise

Texas Children’s Hospital in Houston is one of the top ten pediatric hospitals in the world — a distinction earned by decades of excellence in patient care, resources, and research. Achieving and maintaining this level of care depends on diverse sources of funding, including contributions from charitable foundations and generous individuals around the world. Capturing the attention and commitment of these donors requires a delicate touch.

122% of the goal raised in half the time.

Adcetera partnered with Texas Children’s Hospital to develop a finely tuned messaging strategy designed to reach critical fundraising goals while managing campaign fatigue. We devised a comprehensive marketing and activation rollout plan with disciplined communication phases. “Promise: The Campaign for Texas Children’s Hospital” exceeded all campaign goals, achieving 122% of the fundraising objective in half the expected time..
Texas Children’s Hospital in Houston is one of the top ten pediatric hospitals in the world — a distinction earned by decades of excellence in patient care, resources, and research. Achieving and maintaining this level of care depends on diverse sources of funding, including contributions from charitable foundations and generous individuals around the world. Capturing the attention and commitment of these donors requires a delicate touch..

122% of the goal raised in half the time.

Memorial Hermann’s far-reaching presence in the healthcare sector encompassed a web presence including more than 35 disparate websites. Memorial Hermann’s technology system, with both desktop and mobile versions, presented a sizable challenge. Our work on brand strategy, content creation, and management, as well as web design and development, created a consistent aesthetic with a uniform message. Additionally, we developed brand direction for the Memorial Hermann Health Plan while also providing go-to-market planning and activations. We produced and launched all assets within those deliverables while boosting awareness of Medicare Advantage during the annual pre-enrollment period. Utilizing direct mail, display and paid ads, agent collateral, mobile roadshows, video development, and post-enrollment collateral, Adcetera increased leads and memberships.
We use cookies and other similar technologies to improve your browsing experience and the functionality of our site. By clicking "Accept All Cookies," you consent to the storing on your device of all the technologies described in our Cookie Policy. You can revoke your cookie attestation by clearing your browser session and clicking "Dismiss".